6 Secrets for Choosing the Best Conference Speaker

What’s the most important ingredient in your professional conference event? It’s not a trick question. Though the venue and the food are both critically important considerations, it’s the actual content that people are going to come for, and it’s the content that people will remember. And the key to delivering strong content, of course, is enlisting the best possible conference speaker.

If you’re an event planner, that means really doing your homework, and choosing a conference speaker wisely. As you evaluate potential speakers, consider some of the following strategies, secrets, and tips — all of which will guide you to make the best decision possible, and to end up with a conference that participants will speak highly of.

How to Pick the Right Conference Speaker

Watch your speaker perform. You wouldn’t buy a car without taking it for a test drive, and neither should you engage a speaker without actually watching that speaker perform. Any reputable speaker will be willing to send you a YouTube clip or some other video sample.

Ask about past experience. If you’re looking for a speaker to present at a marketing convention, you want to ensure that it’s someone who’s presented to marketers before. Don’t hesitate to ask about past experience with your industry…