Create an Organizational Culture That Draws Top Talents

What’s the best way to entice top talents to come work for your company? You might assume it’s salary and benefits, and sure, those are definitely important. According to most studies, though, it’s actually organizational culture that’s the top draw. People want to earn a decent paycheck, but even more than that, they want to work in an environment that’s positive, collaborative, and transparent. This is even more true of younger workers; those millennials and below tend to rank organizational culture as their most sought-after workplace perk by far.

That raises a question: How can you develop an organizational culture that attracts skilled, experienced, high-caliber employees? Let me offer some of my suggestions.

Don’t Be Stuck in the Past

One of the most important ways in which you can build an attractive organizational culture is to make sure that it’s modern.

Are you enforcing an antiquated dress code? Do you shun employees who have piercings or tattoos? Are you unwilling to consider new workplace trends like telecommuting?

If it seems like you’re a dinosaur, and that your organizational culture is a relic, you’re probably going to have a difficult time drawing in cutting-edge talents.