Creating a Culture of Belonging: The Hidden ROI

Dr Rick Goodman
2 min readJan 22, 2024

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The hidden ROI of belonging is going to have an impact on organizational culture that leaders will need to address with their teams. Imagine a bustling tech startup, the air crackling with innovation. But beneath the surface, discord simmers. A talented engineer feels ostracized for her introverted nature.

A young immigrant struggles to navigate the company’s unspoken cultural codes. The marketing team, a silo of brilliant minds, fails to collaborate effectively. This, unfortunately, is a scene common in today’s diverse workplaces. This is where untapped potential languishes under the shadows of exclusion.

Creating a Culture of Belonging

This is where the concept of belonging transcends its feel-good platitudes and enters the realm of hard-nosed business strategy. A 2022 McKinsey & Company study reveals that companies with high levels of inclusion outperform their less inclusive counterparts by 25%. A 2021 Gartner report predicts that organizations prioritizing belonging will witness a 20% increase in employee engagement and retention. Belonging isn’t just a moral imperative; it’s a potent driver of organizational success.

How to Get Started Creating a Culture of Belonging

So, how do we orchestrate this “symphony of talent” where every instrument finds its groove? Here’s the score:

Move beyond diversity quotas, cultivate inclusion ecosystems:

Diversity is the invitation to the party! Inclusion is the dance floor where everyone feels welcome to move. Design policies, practices, and leadership behaviors that actively include all voices, not just check diversity boxes.

Unleash the power of micro-communities:

Create safe spaces for employees to connect based on shared interests, not just demographics. Affinity groups, mentorship programs, and cross-functional projects can become catalysts for meaningful connections and knowledge exchange.

Embrace neurodiversity:

Recognize that different cognitive styles contribute to innovation and problem-solving. Invest in…

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Dr Rick Goodman

Leadership Expert at www.rickgoodman.com | Author The Solutions Oriented Leader | Motivational Keynote Speaker | Executive Coach, Life Coach, Team Building,