How to Create a Successful One Word Business Theme

Dr Rick Goodman
3 min readJan 10, 2023

Creating a successful one word business them can be vital for your success in the new year. Every year for the past thirty years I have decided on a one word theme for my business.As a result of this my business has grown every year.

Many companies and individuals choose to use a one word theme for their business or for a specific year. It helps to focus their efforts and to create a common language and culture within the organization.

The Benefits of Using a One Word Theme

A one word theme can be a useful way to communicate the values and goals of the company and to encourage everyone to work towards a common objective.Using a one word theme can also help to simplify and clarify messaging and decision-making, and it can be a useful way to rally the team around a shared purpose.

Examples of One Word Themes

Some examples of one word themes that companies have used include “innovation,” “excellence,” and “collaboration.” It could be resilience; it could be growth. In some instances, it may be something unique and different.

One of my clients, Purple Heart Homes has decided on their theme for 2023. Their theme for this year is “Unconventional”.

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Dr Rick Goodman

Leadership Expert at www.rickgoodman.com | Author The Solutions Oriented Leader | Motivational Keynote Speaker | Executive Coach, Life Coach, Team Building,