How to Give Your Personal Brand a Tune-Up

To be successful, you have to do more than just transform your business; you have to transform your personal brand. That’s something I tell the executives who engage me for my Focused Fun coaching services. If you really want to crush it, in both your personal and professional life, then you’ve got to turn yourself into one of the real rock stars of your field.

The application of this is endless. For example, I have worked with a lot of attorneys whose goal has been getting more TV time, turning themselves into in-demand legal experts. The results? Better cases, better clients, greater favor from judges, more money, more prestige… the list goes on and on.

You may not be a lawyer, and you may not want to be on TV, per se, but you can still work on improving your personal brand. Let me show you a few ways to do so.

• Get published. Ideally, you’ll publish a book — but as you work up to that point, blogs, LinkedIn posts, and even YouTube videos and podcasts can be effective ways of getting your name out there. The point is to show thought leadership. Put your expertise on display, and start showing people that, within your field, you’re the person who really knows your stuff.
• Create stories about yourself. Social media provides you with the platform you need to turn your life into a narrative fit for…