You can lay all the necessary groundwork, and make all the necessary plans, for the world’s best conference — but if nobody actually shows up for it, all your effort is for nothing.
And taking an “If I plan it, they will come” approach to your conference simply won’t work. As with anything else you do, a little bit of promotion is needed to get the word out, to attract the best kind of attention for your seminar or event.
So when you’re planning a conference, how do you ensure that people show up for it? Let me provide you with just a few tips on basic conference promotion.
Using Social Media to Promote Your Conference
Harnessing the power of social media is a no brainer; the question is, how do you do it effectively?
- To begin with, make sure you’re using the right platforms. Twitter and LinkedIn are the two big ones for professionals, and I’d probably recommend Facebook, too. Meanwhile, most professional conferences don’t really need Snapchat coverage.
- Establish a hashtag for your conference — something fairly short and easy to spell — and start using it on all Facebook and Twitter posts. Encourage others who are attending the conference to do likewise.
- Create content that people will want to share…
