Leaders, Does Your Marketing Reflect Your Mission?

As a leadership expert and keynote speaker, I spend a lot of time talking about mission. In the end, that’s the only way to really define leadership, or to measure your results. You’ve got to have some sense of purpose some vision you share with your team in order to lead effectively.

It’s not enough to simply have a mission, though. That mission must saturate everything you do. All aspects of your company must ultimately reflect that central vision — that greater sense of mission.

That includes your marketing.

Ultimately, your marketing should convey what your company stands for. It should leave no doubt in the consumer’s mind what value you can provide them, or how you can ultimately help them.

Let me offer some guidelines to show you what I mean:

• Be consistent. Is your mission to provide easily-accessible tech support to lay people? To create products that are environmentally friendly and energy efficient? To make life easier for busy managers, or perhaps for stay-at-home moms? Whatever your mission is, each piece of marketing content you develop should reflect it. Every time you create marketing collateral, ask yourself how it aligns with your mission — and if it doesn’t, don’t use it. It’s that simple. Make sure you are always sending a clear message…