Personal Branding Strategy and Why Every Leader Needs it

There’s a question that I often ask leaders in my role as an executive coach: What’s your personal branding strategy for yourself? I’ve heard some good answers, but more often, I find that executives have given fairly little thought to their personal branding strategy.

It goes without saying that branding yourself is important when you’re a celebrity, or when you work in politics. What about entrepreneurs and C-suite members who work at smaller or medium-sized companies, though? Should they really be concerned with having a personal branding strategy?

I believe the answer is yes. I think branding yourself is something all leaders should take seriously. And in this post, I’ll explain why.

Why is Personal Branding Important?

Let’s start by answering this basic question: Why is personal branding important?

1. First, I think your personal brand is important because your team members will inevitably see you as the face of the company, or at least one of its most influential representatives. When you’re in a leadership position, your values and priorities are…