The Law of Success: The Alex Project | Dr. Rick Goodman

Dr Rick Goodman
16 min readJul 5, 2021


The Law of success was written by Napoleon Hill and was first published in 1930. Napoleon hill developed 16 key habits that he believed led to a person’s success in life. In 2012, The Law of Success The Alex Project began. The project was inspired by my mentor Dr Lawrence T. Markson who introduced me to the law of successful Philosophy in 1988 when I was 27 years old.

Dr. Markson had read the book every year for almost 30 years, and he lived the lessons. I developed The Law of Success “The Alex Project” to get my son to study success philosophies so he could experience the same rewards as others.

The project was for Alex to read all 16 lessons of The Law of Success philosophy and write a summary about each chapter. My assistant Shirley was acting as project manager. For each summary that was completed Alex would receive $100.

There was a catch. Alex had a deadline and if he completed all summaries on time, he received payment and we matched what he had earned.

If he didn’t complete the project by the deadline, he was paid nothing. In life we have deadlines and responsibilities and I wanted him to learn both.

Now I would like to share with you the 17 laws of success philosophy and then the outcome of the Alex project nine years later.

The Law of Success in 16 Lessons

Lesson 1: The “Master Mind”

Napoleon Hill begins his volume of work, Law of Success, with a lesson on what he refers to as the “Master Mind.” A “Master Mind.

Definition of The Mastermind Principle

According to Hill, is defined as “a mind that is developed through the harmonious co-operation of two or more people who ally themselves for the purpose of accomplishing any given task.”

From this definition, it seems as though Hill’s idea is that by combining two or more minds to accomplish something, the result is a separate mind that contains the knowledge of all the minds in the group.



Dr Rick Goodman

Leadership Expert at | Author The Solutions Oriented Leader | Motivational Keynote Speaker | Executive Coach, Life Coach, Team Building,