The Trust Dividend: Why Building a Culture of Trust Supercharges Your Business

Dr Rick Goodman
4 min readMay 14, 2024

In today’s hyper-connected world, companies vie for attention in a crowded marketplace “The Trust Dividend” is the difference maker. Customers are savvier than ever, demanding authenticity and transparency from the brands they interact with. But this demand for trust extends far beyond external audiences. The foundation of a thriving organization lies not just in customer loyalty, but in fostering a deep sense of trust among employees.

This article delves beyond the surface-level understanding of trust in the workplace. We’ll explore the quantifiable impact of trust on key business metrics, unpack the science behind trust-building, and offer actionable strategies to cultivate a thriving culture of trust within your organization.

The Trust Dividend: A Tangible ROI

Trust isn’t just a feel-good metric. It translates to real, measurable benefits for your company. Here’s a glimpse into the financial power of trust:

Reduced Turnover:

A study by Robert Half International found that companies with high trust have a 50% lower turnover rate . Replacing a departing employee costs roughly 1.5 to 2 times their annual salary [Source: Society for Human Resource Management], highlighting the…

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Dr Rick Goodman

Leadership Expert at www.rickgoodman.com | Author The Solutions Oriented Leader | Motivational Keynote Speaker | Executive Coach, Life Coach, Team Building,