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What are the Metrics for Measuring Company Culture?

Dr Rick Goodman
3 min readDec 7, 2020

In any organization it is important to understand the metrics for measuring company culture. It’s important to have goals, but goals don’t mean much if you have no way of tracking your progress. I think that’s the problem a lot of business leaders have with company culture. It’s not that they don’t understand it, nor that they don’t see the merit in making cultural improvements. Often, though, they struggle to know whether their efforts are working — whether their culture is really improving at all.

It’s a hard thing to measure, yet not impossible. In fact, there are several key metrics you can use to track the evolution of your corporate culture.

Measuring Company Culture

A few of those metrics include:

  • Communication. Are your employees all on the same page with regard to your company’s mission and values? Do you find that your current communication channels are effective, or are there frequently communication breakdowns in your company? Are conflicts common? Are they dealt with effectively when they arise? Culture fosters clear communication — and if you see obvious communication flaws, that’s a sign that there’s still work to be done in culture building!
  • Collaboration. In keeping with the last one, do your employees work together well…

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Dr Rick Goodman
Dr Rick Goodman

Written by Dr Rick Goodman

Leadership Expert at www.rickgoodman.com | Author The Solutions Oriented Leader | Motivational Keynote Speaker | Executive Coach, Life Coach, Team Building,

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