What is Thought Leadership Marketing?

Dr Rick Goodman
4 min readAug 12, 2019

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Thought leadership marketing has become one of the most consequential and effective ways for business owners, entrepreneurs, and CEOs to brand themselves on the Web. The benefits of thought leadership marketing can be myriad, and they include benefits both for the individual and for the company they oversee. We’ll get to those benefits in a moment, but first some groundwork is in order. What is thought leadership marketing? And what does it look like in practice?

Looking Closer at Thought Leadership Marketing

When you engage in thought leadership marketing, you’re positioning yourself as an authority figure, and a source of real expertise within your chosen industry or professional field. Basically, through effective thought leadership marketing, you’re hoping that other people will view you as one of the primary influencers and gurus within your sphere; if they have a question on that topic, they will come to you, and trust your judgment.

It’s worth noting some of the ways in which thought leadership marketing differs from more traditional marketing and advertising. In traditional advertising, you’re selling a product or service. Thought leadership marketing is more about the idea of selling yourself, and specifically selling the notion of your expertise.

As such, thought leadership isn’t as much about giving an aggressive sales pitch as it is providing examples… practicing what you preach, as the saying goes. After all, the best way to convince people of your expertise is to furnish them with actual expertise! Thus, some of the common tools of thought leadership marketing include podcasts, webinars, YouTube channels, books, e-books, blogs, newsletters, media appearances, and active social media presences.

The Benefits of Thought Leadership Marketing

Why is thought leadership something you should explore? I can think of a few reasons.

The first benefit that I’ll mention is trust. There is simply no better way to establish trust from potential customers, clients, collaborators, and…

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Dr Rick Goodman

Leadership Expert at www.rickgoodman.com | Author The Solutions Oriented Leader | Motivational Keynote Speaker | Executive Coach, Life Coach, Team Building,