Thought leadership marketing has become one of the most consequential and effective ways for business owners, entrepreneurs, and CEOs to brand themselves on the Web. The benefits of thought leadership marketing can be myriad, and they include benefits both for the individual and for the company they oversee. We’ll get to those benefits in a moment, but first some groundwork is in order. What is thought leadership marketing? And what does it look like in practice?
Looking Closer at Thought Leadership Marketing
When you engage in thought leadership marketing, you’re positioning yourself as an authority figure, and a source of real expertise within your chosen industry or professional field. Basically, through effective thought leadership marketing, you’re hoping that other people will view you as one of the primary influencers and gurus within your sphere; if they have a question on that topic, they will come to you, and trust your judgment.
It’s worth noting some of the ways in which thought leadership marketing differs from more traditional marketing and advertising. In traditional advertising, you’re selling a product or service…
