What NOT to Do When Choosing a Conference Speaker

What’s the most crucial factor in determining the ultimate failure or success of your next conference or seminar? It’s not the venue and it’s not even the food, though both of those things certainly matter. No, what really makes or breaks it is the choice you make for conference speaker.

At the end of the day, your speaker will offer up a memorable presentation with real, value-adding takeaways for your conference participants — or, not. The difference is all the difference, so when choosing your speaker, it’s important to take great care.

That includes avoiding a few common errors. Let me show you what I mean. Here are a few things not to do when picking a speaker for your conference.

Choosing a Speaker Without Considering Your Theme

Your conference should have an overarching concept behind it, and that’s ultimately the thing that will pique people’s interest in coming. It is imperative that your speaker be chosen with this theme in mind. Pick someone who can speak authoritatively on the theme you have chosen.

Choosing a Speaker Without Thinking About Timeframe

When will your speaker actually give the big presentation? Usually, it’s best to have the main speaker deliver remarks at the beginning and/or the end, to really capture that…